![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/56d31209b78409b6bdf03a67483ad908/37b48cfc-0d6c-40a7-9791-754bddac3251_rw_1920.png?h=36b55796c7c614b6b04f6e25f2aa9749)
Packaging 2 - Spring 2015 / Academy of Art University - MFA
The final project for this class entailed designing a line of paint inspired by a designer or artist, and I decided to do a line inspired by one of my favorite artists, Wassily Kandinsky. I absolutely love all the color and graphic elements in his work! It was also a challenge for me to design something that didn’t use handlettering (my go-to style at the moment!)
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/56d31209b78409b6bdf03a67483ad908/5a43f288-bbf6-49e3-a920-a0351c33560c_rw_1200.png?h=fbfd9b9c8843d50b439f564249876474)
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MOODBOARD + INSPIRATION
For the initlal brainstorming & conceptualizing, I put together a mood board with some of Kandinsky's work and work inspired by his work — I was really inspired by all the bursts of color, along with the interaction of overlapping geometric shapes, and knew it was something I wanted in my final project.
![](https://pro2-bar-s3-cdn-cf5.myportfolio.com/56d31209b78409b6bdf03a67483ad908/6c9f0ffc-1495-4ffb-b5c4-b61afec2702d_rw_3840.jpg?h=d644d9b9d79103e2e15cfc6be60add52)
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![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/56d31209b78409b6bdf03a67483ad908/968697b1-b958-4b65-8283-c6a9ef652797_rw_3840.jpg?h=523b5472297a969f0c5b99c481fbd310)
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/56d31209b78409b6bdf03a67483ad908/4b49bfd7-ac5a-407a-8ef8-f896618a04e4_rw_3840.jpg?h=9d175dea682801d7cd9cd8dee537419b)
INITIAL SKETCHES
In my initial sketches, I wanted there to be a balance between the rich, colorful pattern inspired by Kandinsky's work + some breathing space for the product name and description. I also wanted to find a way to incorporate Kandinsky's signature somewhere. I eventually had to simplify it based on feedback. It was pretty interesting thinking in panels — and how customers would interact with it when stacked on a shelf.
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/56d31209b78409b6bdf03a67483ad908/45699c21-ad1e-4e28-a887-097896fd6d93_rw_3840.jpg?h=f3e71195cc6407391883539082e3c852)
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/56d31209b78409b6bdf03a67483ad908/fbd85fa3-81ae-46ec-b981-175c5dd48ce5_rw_3840.jpg?h=d1e3cf6f6aa0e13efda88a9a70566d87)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/56d31209b78409b6bdf03a67483ad908/c67117ed-54df-45b7-bb97-cb03c064eceb_rw_3840.jpg?h=120ddde5cfcf290196ee6a93eea236e1)
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ADDING COLOR + FINALIZING PANELS
I enjoyed playing with the colors and having them translate over a wider range of products like spray paint and paint brushes. It was quite a challenge for me to squeeze in all the required text (who knew paint came with a ton of fine print?!) ;)
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/56d31209b78409b6bdf03a67483ad908/3b5883ea-c821-45c0-8cd2-e9aa0651b9e3_rw_3840.jpg?h=4db34e893f06a34ef230e84e70dd9586)
Initial color version. It still seemed too busy so I had to refine.
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![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/56d31209b78409b6bdf03a67483ad908/95725199-7cc7-4c9e-be94-ce48631520ef_rw_3840.jpg?h=bfdb60399cd5e3c6072ed71af8e7050e)
More refining...
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FINAL PROJECT
I'm happy with how these came out — just wish I took better photos! ;)
PANELS:
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/56d31209b78409b6bdf03a67483ad908/c2873d4a-3800-41a7-a5fd-683a8d73d4cd_rw_3840.jpg?h=5d4c8dc81d4c72702a5e38039e16c1cc)
Final paint gallon label, V1
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![](https://pro2-bar-s3-cdn-cf5.myportfolio.com/56d31209b78409b6bdf03a67483ad908/680fe110-b85c-41ea-8270-ac2865de876a_rw_3840.jpg?h=1c60f20a7cf9d123aee154c126223e22)
Final paint gallon label, V2
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![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/56d31209b78409b6bdf03a67483ad908/9468b9e6-8f0e-43cf-a332-da7aaed6bca6_rw_1920.jpg?h=301f39d4c3643de5cf3b3d68591012e3)
Spray paint can label
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![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/56d31209b78409b6bdf03a67483ad908/0284ca96-7fe2-4443-8582-2eac678d8174_rw_3840.jpg?h=bba489fb3887d8e15643f55896dbaf01)
... because, paint brushes! <3
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![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/56d31209b78409b6bdf03a67483ad908/f0cf9744-47fb-4648-9d70-68cc27e8a7d2_rw_3840.jpg?h=f1ee51edad12ecd801d392104b1cb60a)
Final paint quart label, V1
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![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/56d31209b78409b6bdf03a67483ad908/3b75f16e-a078-4d9b-a42b-9ff9b20f75fc_rw_3840.jpg?h=a48c2c7037fa477973c2c753f7d03da1)
Final paint gallon label, V2
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PRODUCT SHOTS
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/56d31209b78409b6bdf03a67483ad908/dc612739-f05b-4c72-8e56-d800a356f8f2_rw_3840.jpg?h=cc01a6d313600412bb5fbd8affc81d22)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/56d31209b78409b6bdf03a67483ad908/12c2f3e5-9cf5-436f-8a34-ae8c2766a141_rw_3840.jpg?h=c92ba630ad4cb5349d05de841c0f1244)